1. Getting Started and Tooltips

1.1. Summary

ADARA’s Cortex Catalog provides unprecedented access to ADARA's billion digital identities to enable marketers and programmatic traders to segment and activate across multiple industry-leading marketing platforms to enable a unified approach to customer engagement. More segments are added weekly, and the catalog will become smarter the more it’s used, so check back often.

When accessing Cortex Catalog for your customer engagement needs, have confidence that the curated segments are ethically sourced, rights-managed, and engagement channel agnostic out of the box. The more you use the Cortex Catalog platform, the smarter it can become by making segment recommendations that complement your segment interests.

1.2. Tooltips

Whenever present, you can select the (i) icon to see a context-sensitive tooltip with more information.