6. Activate an Audience
The Activate Audience modal displays over a darkened background of the previous Cortex Catalog tab. Selecting anywhere outside the Activate Audience modal layers another window with the prompt: "Are you sure you want exit the audience activation process?" Select No to continue activating the audience or Yes to return to the previous Cortex Catalog tab.
The following views occur within the same Activate Audience modal view:
- 6.1. Review Audience Details & Filename
- 6.2. Select Channel(s)
- 6.3. Review Audience and Channel(s)
- 6.4. Review Verification
Throughout this modal view, audience card information and interface options remain active and function as discussed in 5. Audience Cards View.
Once an audience is fully activated and verified to be without errors, it takes time for the audience delivery information to update on the corresponding active audience card. Beyond this initial interval to update the audience card, be aware that each destination channel has their own lead time to make the audience available after ADARA delivers the data. See 16. Platform Service Level Details for timelines for each destination channel. |