Work Facebook Business Manager
copied from v2.0: https://app.developerhub.io/dataonboarding/v2.0/dataonboarding/facebook-business-manager
x.2. Using Facebook Business Manager
x.2.1. General Audience Considerations
ADARA audiences deployed via Cortex Catalog are:
- deployed to a Facebook-specific advertiser’s Ad Account within Facebook Business Manager.
- implemented following the
______.naming convention. - categorized as Custom Audience type or Customer List Source.
x.2.2. Discovering Available Audiences
Use Facebook Business Manager shortcuts for general Facebook audience management.
Facebook Business Manager - Business Manager shortcuts
Navigate to the applicable Ad Account to manage and review available audiences.
Facebook Business Manager - Audience page
Search for the applicable audience using the Facebook search bar and the Cortex Catalog segment ______. naming convention. Select the Audience.
Facebook Business Manager - Audience Manager page
x.2.3. Applying Available Audiences
Use Ads Manager to tactically add audiences within Facebook Business Manager.
Navigate to this section of Business Manager by using the Facebook platform shortcuts on the left of the User Interface.
Facebook Business Manager - Ads Manager
The Ads Manager page shows all applicable Campaigns, Ad Sets, and Ads for the selected Facebook Ads Account. Manage Cortex Catalog audiences in the Ad Sets section.
Navigate to the applicable Ad Set and toggle Edit to present the Audience Manager page.
Facebook Business Manager - Ads Manager page
The Audience Manager page allows management of settings for the selected Ad Set.
- Search for and apply the Cortex Catalog audience.
- Utilize the Cortex Catalog naming convention when searching with the Facebook search bar.
- Select publish once all Ad Set targeting settings are managed and saved.
Facebook Business Manager - Audience Manager page