Work DV360
copied from v2.0: https://app.developerhub.io/dataonboarding/v2.0/dataonboarding/audience-guides
x.1. Using Google DV360
x.1.1. General Audience Considerations
ADARA audiences deployed via Cortex Catalog are:
- deployed to a DV360-specific advertiser’s seat.
- categorized as first-party audiences.
- implemented following the
______.naming convention. - categorized as Unknown type and Unknown source (this categorization is expected).
x.1.2. Discovering Available Audiences
Use DV360 to discover and review available audiences, including those deployed with Cortex Catalog, by navigating to the applicable Advertiser page.
Navigate to All Audiences to view the available audiences for the chosen advertiser.
DV360 - Advertiser page
Select the General tab within DV360 to see ADARA audiences.
- Cortex Catalog audiences follow the
______.naming convention. - Cortex Catalog audiences are categorized as Unknown type and Unknown source.
- Cortex Catalog categorizes audiences as first-party audiences to allow users to apply recency windows and create combined audiences.
DV360 - Audience page
x.1.3. Applying Available Audiences
Select the applicable Line Item to display the corresponding Line Item Details page with multiple DV360 editing options.
Add Cortex Catalog Audiences to a DV360 campaign at the Line Item level |
DV360 - Line Item page
Use the Line Item Details page to select from multiple DV360 editing options:
- Use the Audience List optimization category to manage Cortex Catalog audiences.
- Select the Pencil to open the corresponding Audience Lists page.
DV360 - Line Item Details page
Use the Audience Lists page to:
- add first- and third-party audiences.
- add Google Audiences.
- manage operators (AND vs. OR).
- review overall reach of the selected audience combinations.
Select Add to view the DV360 First- and Third-party Audience page.
DV360 - Audience Lists page
In the First- and Third-party Audience page:
- Cortex Catalog audiences are categorized as first-party audiences.
- Apply a filter using the
______.naming convention of the applicable audience. - Select Apply to save your audience addition.
DV360 First- and Third-party Audience page