Configuring Cortex Catalog requires joint collaboration between ADARA and external customers, as well as setup of both ADARA tools and advertiser endpoint or platform management tools.
Summarize steps 1-4
1.1 From within Cortex Catalog, select the Google DV360 Advertising Destination Platform (Google DV360, Facebook Business Manager, Adobe Audience Manager, etc.) to configure its integration, then click Next.
1.2 Whitelist ADARA with DV360.
1.3 Click Add Google DV360 Data to input DV360 account information.
1.4 Click Save to formalize the account information.
1.5 Review the Data Activation process, confirm the Email Details, and then click Next.
Use the Customer Engagement Platform tile page to chooses which platform or end point to use to integrate the desired audience.
A2. Instructions for Facebook
Repeat the same process as show for integrating DV360 and Facebook Destination Platforms to configure other Destination Platforms.
Cortex Catalog marks audiences as Already in Use when a platform or end point is already integrated.
The Confirmation page recaps the current integration details for the platform and also itemizes integration instructions.
Disregard these integration instructions if the desired platform or endpoint is already integrated.
The Final Audience Configuration page confirms Audience Name and Platform Type.
End Point | Integration Path | Refresh Rate | SLO | |
---|---|---|---|---|
1 | DV360 | Direct | 24-hour | 10 Days |
2 | DV360 | LiveRamp Data Store | Weekly | 15 Days |
3 | The Trade Desk | Direct | 24-hour | 10 Days |
4 | The Trade Desk | LiveRamp Data Store | TBD | 15 Days |
5 | Adobe Audience Manager | Direct | Weekly | 10 Days |
6 | Amobee | Direct | Weekly | 10 Days |
7 | AppNexus | LiveRamp Data Store | Weekly | 4 Weeks |
8 | Adobe AdCloud | LiveRamp Data Store | Weekly | 10-15 Days |
9 | Direct | 10-15 Days |
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