13. Cortex Dashboard

Use the ADARA Consortium and My Data tabs at the top of the screen to switch between two dashboard perspectives: one for the overall ADARA Consortium, and one for the matches between the ADARA Data Consortium and the account-specific hashed emails you provided with 12. File Upload.

• The ADARA Consortium tab displays details about the ADARA Data Consortium context, including: Consortium Data statistics, Top Channel Matches, Discretionary Spenders statistics, Recent Activity Distribution, and Digital Recognition Score. See 13.1. ADARA Consortium for more information..

Cortex Catalog - ADARA Consortium Tab

(vertically abbreviated screen; see 13.1. ADARA Consortium for unabridged screen and more information)

• The My Data tab shows different aspects of the matches between the account-specific hashed emails provided with 12. File Upload and the corresponding data in the ADARA Data Consortium. Aspects include: My Data statistics, Top Channel Matches, a Venn diagram of My Data and the ADARA Consortium, Discretionary Spenders statistics, Recent Activity Distribution, Digital Recognition Score. and account-specific Audience Match Rate Distribution. See 13.2. My Data for more information.

Cortex Catalog - My Data Tab (vertically abbreviated screen; see 13.2. My Data for unabridged screen and more information)

Cortex Catalog displays the ADARA Consortium details for the selected account. In the preceding example, the account for which a file was uploaded is Ralph's Resort.

Select Back at any time to close the dashboard and return to the corresponding client view.