5. Audience Cards View

Cortex Catalog - annotated Audience Card view

The Audience Card View screen has the following major sections:

• Client/Account
• Dashboard Icon
• Combined Audience Group Icon
• Activation Group Icon
• Catalog Tab, My Audience Tab, and Active Tab
• Filter, Tag, Search, and Display Options

Use the Catalog, My Audience, and Active tabs at the top of the screen to switch between three perspectives for a client's audiences. Each tab shows audiences with infinite scroll capability; each time you scroll down at the bottom of the existing view, Cortex displays 40 new cards until no more are available.

• The Catalog tab displays the full rights-managed catalog of audiences that can be selected for the advertiser/client currently being managed. Cortex shows each available audience as single audience card. For more information on the cards themselves, see 5.1. Catalog Tab.

Cortex Catalog - Catalog view of available audiences

• The My Audience tab displays the audiences that have been previously combined with 8. Combine Audiences. Cortex shows each active audience as a single audience card. For more information on the cards themselves, see 5.2. My Audience Tab.

Cortex Catalog - My Audience view of available audiences

• The Active tab displays the audiences that have been previously selected and are currently being pushed for that client. Cortex shows each active audience as a single audience card. For more information on the cards themselves, see 5.3. Active Tab.

Cortex Catalog - Active audience view for the selected client