WIP - workflow

Configuring Cortex Catalog requires joint collaboration between ADARA and external customers, as well as setup of both ADARA tools and advertiser endpoint or platform management tools.

Summarize steps 1-4

1.1 From within Cortex Catalog, select the Google DV360 Advertising Destination Platform (Google DV360, Facebook Business Manager, Adobe Audience Manager, etc.) to configure its integration, then click Next.

1.2 Whitelist ADARA with DV360.

1.3 Click Add Google DV360 Data to input DV360 account information.

1.4 Click Save to formalize the account information.

1.5 Review the Data Activation process, confirm the Email Details, and then click Next.

Use the Customer Engagement Platform tile page to chooses which platform or end point to use to integrate the desired audience.

A1. Instructions for DV360

A2. Instructions for Facebook

A3. Instructions for Other Platforms

Repeat the same process as show for integrating DV360 and Facebook Destination Platforms to configure other Destination Platforms.

4. Integrated Workflow

Cortex Catalog marks audiences as Already in Use when a platform or end point is already integrated.

The Confirmation page recaps the current integration details for the platform and also itemizes integration instructions.

Disregard these integration instructions if the desired platform or endpoint is already integrated.

5. Configuration Confirmation

The Final Audience Configuration page confirms Audience Name and Platform Type.

6. Customer Engagement Platform Service Level Details


End Point

Integration Path

Refresh Rate

SLO

1

DV360

Direct

24-hour

10 Days

2

DV360

LiveRamp Data Store

Weekly

15 Days

3

The Trade Desk

Direct

24-hour

10 Days

4

The Trade Desk

LiveRamp Data Store

TBD

15 Days

5

Adobe Audience Manager

Direct

Weekly

10 Days

6

Amobee

Direct

Weekly

10 Days

7

AppNexus

LiveRamp Data Store

Weekly

4 Weeks

8

Adobe AdCloud

LiveRamp Data Store

Weekly

10-15 Days

9

Facebook

Direct


10-15 Days