v3.0
Cortex Search

B2. Working with Signals

B2.1. Browse Signals

To access the signals available to your account, please navigate through Signals for that specific account. The Signals Tab displays every signal available to that account. Cortex Search shows the name, description and the buyer event count that was used to build each signal. You will also be able to see the high level vertical categorization which refers to our taxonomy, but does not limit the usage to that vertical.

See A2. Signals or the C2. Signals Cards View for more information.

B2.2. Get Signal Insights

If you have questions regarding a particular signal, Cortex Search offers a quick introduction to the composition of that signal in form of C3. Signal Insights Detail. Select the Profile Icon on the signal card to see the available data composition of the signal. Signal Insights data details vary based on the category of the signal.

See C6. Signal Definitions for more details on industry-specific solutions.

B2.3. Activate Signal

To activate a signal on your Google Ads account, just select Activate and confirm. It may take up to 72 hours due to Google’s turnaround time, but once active you will find this signal available under your account audience management and you can start utilizing it on any campaign.

See Activate a Signal for more information.

B2.4. Check Current Active Signals

To see the list of currently active signals in your profile, select Analyze on the top bar within the app. Here you will see the currently active signals within your profile.

See the C2.2. Signals Card (Analyze View) for more information.

B2.5. Get Lift Analysis on Active Signals

From the C2.2. Signals Card (Analyze View) , select the Pie Chart Icon on the signal card to see to view insights on the performance lift. Here you will have a breakdown of this particular signal and the campaigns it is attached to.

See C5. Lift Analysis for more information.

B2.6. Request Custom Signal

To submit a request for a custom signal enter your Signals tab within the account you are requesting for. Scroll down to the bottom of the page and select Request a custom signal to open a form. To your best abilities fill out the form. All requests are subject to review.

See Request Custom Signal for more information.