Cortex Search
Overview
ADARA Cortex Search is a powerful solution built on top of Google Ads. Cortex Search allows search marketers to use signals to improve their audience targets and to take advantage of leading data science algorithms to uncover new bidding opportunities.
Cortex Search taps into the ADARA Data Consortium, a vast consortium of verified identities and transactional data that provides unique context to signals and target markets of interests. Cortex Search allows you to identify signals, activate them directly into your Google Ads account, and track their performance. Cortex Search is powered by AI that continuously optimizes these signals and calculates bid modification recommendations for audience targets within your Google Ads campaigns.
Documentation
ADARA created this Cortex Search documentation with different paths through the content:
- ADARA recommends all users read through the Supporting Concepts section. The section discusses best practices for ADARA Cortex Search and a description of the ideal setup. While some of this may already be familiar, we want to make sure that you can get the most from Cortex Search.
- Experienced users may want to jump straight to the most Common Tasks they'll need, with basic instructions and links to further information.
- Users with less experience may want a thorough screen-by-screen Features Walkthrough of the information and interface.
These paths are complementary and not mutually exclusive. Users may also want to use the Search window at the top of each page of documentation to search key words across the full set of documentation.
Login URL
Log in to Cortex Search at the following URL: https://search.adara.com/
Once you have received a login verification email, please be sure to use the enclosed link within 5 days to avoid expiration. If you cannot find the email, please check your spam folder. |
ADARA supports single sign-in for Cortex products. For clients provisioned with both Cortex Search and Cortex Catalog products, after successfully logging on to Cortex Search, when they open a new Cortex Catalog window, they will be automatically logged into Cortex Catalog with the same single sign-in credentials that they use for Cortex Search. The converse is also true for Cortex Catalog users who open a new Cortex Search window, as long as they are provisioned for both Cortex Search and Cortex Catalog. Some clients may not elect to be provisioned for every Cortex variant.
To log out, use the drop down menu in the upper right of any Cortex screen to select Logout.