B3. Working with Bid Modifiers

B3.1. Access Bid Modifiers

Select Modifiers within a given account from the C1. Client Cards View to access the bid modifiers window. The initial view blank until you select a specific campaign from the top center drop-down menu.

See the C4. Bid Modifiers View for more information.

B3.2. Check for Bid Modifier Recommendations

To check for recommendations on bid modifiers within your campaigns, select a specific campaign from the top center drop-down menu of the C4. Bid Modifiers View to specify which campaign you would like to check. Once you select a campaign, Cortex Search displays ADARA's recommendations in the C4.1. Recommendations Tab.

B3.3. Check Timeline of Bid Modifier Pushes

To view the history of every change you have pushed from Cortex Search, select the C4.2. Timeline Tab on the C4. Bid Modifiers View.

The resulting table itemizes every push and the corresponding date. Select v to drill down into further specifics of when you pushed that bid modifier.