Cortex Catalog

Cortex Catalog Overview

ADARA Cortex is the next evolution of our data products and services. It delivers audience intelligence for activating hyper-personalization across all your digital marketing channels. ADARA audiences include but are not limited to the following industries:

• Travel - audience with travel intention and behavioral indicators

  • Transportation - audiences who travel by airline, train, cruise, and rental cars

  • Lodging - audiences that stay at hotels and resorts

• Retail - audience for consumer goods and the characteristics of their online activities

• Finance - audience with financial indicators, such as home ownership, wealth, and affluence

  • Real Estate - audiences that include home buyers, home owners, landlord, real estate investors, and real estate professionals

  • Remodelers - audiences that include homeowners with recent property-relayed permit or home construction/improvement projects

  • Property Valuation - audiences that include home value and home equity

  • Finance/Refinance - audiences that include home buyers, home owners, landlord, real estate investors, and mortgage holders

• Experiences - audience for entertainment events, such as dining, concerts, sports, and arts and leisure

• Demographics - audience with specific demographic characteristics

This list of audiences will change and grow as ADARA develops new audience perspectives for different industries. See 15. Audience Definitions for more specific industry definitions.

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