C4. Bid Modifiers View

ADARA's Data Science team uses AI to provide Bid Modifiers, which are bid modification recommendations for audiences within the client campaigns.

Select a Campaign drop-down menu from the top center drop-down menu. If no campaign is available, contact an ADARA Customer Success Representative directly or email support@adara.com. You can also select Manage Signals in the upper right corner of the display to jump to the C2. Signals Cards View.

Cortex Search - no campaign yet selected

After selecting a campaign from the drop-down menu, use the Recommendations and Timeline tabs at the top of the screen to switch between two perspectives for a client's bid modifiers.

• Recommendations are ADARA's suggestions on how to change bid modifiers based on the relative performance of different audiences in the campaign, to change spending to prioritize more efficiently performing audiences over less efficiently performing audiences. For more information on signal recommendations see the C4.1. Recommendations Tab.

Cortex Search - Recommendation tab in the Bid Modifier View

• The Timeline tab shows the history of actions taken for the selected campaign. For more information on signal timelines, see the C4.2. Timeline Tab.

Cortex Search - Timeline tab in the Bid Modifier View