Media Origin Breakdown

• Flight origin is determined using the airport code of the originating flight (ignores any connections).
• Hotel origin is based on the location of the traveler while performing their search or booking. For the US, the DMA-level is shown, while internationally the city-level is shown.

Flight Hotel

Filters and Options

• Pixel groups dropdown for selecting specific pixel group or as default showing all pixel groups
• Analytics and Click URLs dropdown in order to select specific Analytics and Click URLs or as default showing all Analytics and Click URLs
• Data Type - toggle between Observed and Enriched

• Toggle between Hotel data and Flight data
• Search by location name
• Switch between All markets / country / state / city

Origin Breakdown table

Items in the Origin Markets columns are clickable