Media Impact
Link your marketing efforts directly to actual travel outcomes.
To access this section, users can click on the "View Media Impact" button on the feature page for a specific advertiser. This will open up a new section named "Media" with several links to various pages.
The sidebar section allows users to navigate between different pages and different parts of the Impact Media section.
Media Sections:
The Media Dashboard is the first page that users will see when they click on the Media link. It includes multiple sections, such as the header, sidebar, footer, and main content. The header section contains a dropdown that shows the currently selected advertiser, allowing users to switch between advertisers if they have access to multiple accounts. There is also a button that displays the current date, and when clicked, opens a popup to select a new date or custom date range. The main content of the dashboard includes several components such as hotel revenue generated with a chart that shows daily revenue, top origin markets, and the ability for the user to toggle between hotel and flight data. The trip planning window, key profile insights, and marketing activity are also included on this page.
The Activity Breakdown page includes three tabs: Summary, Hotel, and Flight. In the Summary tab, users can view the activity summary report and travel type summary. The Activity Summary report displays high-level advertising activity by Pixel Groups and Analytics Pixel, and then links directly to travel activity and site visits based on these ad exposures. Users can expand every row for additional data. The Travel Type Summary report displays key travel metrics associated with linked travel activities.
In the Hotel tab, there is a table that displays the hotel total data for each row, such as pixel group name, bookings, searches, and average length of stay (days). When a user clicks a row, it can be expanded to show the business travel breakdown and leisure travel breakdown with the exact same column.
In the Flight tab, there is a similar table that displays flight totals for each row, with the ability to expand and view the business and leisure travel breakdowns.
Connect you advertising to your website traffic to understand how they relate
The Origin Breakdown page allows users to view data related to the origin of bookings and searches. Users can filter by pixel group and toggle between hotel and flight data. The page displays a table of origin data, with the ability to expand and view data for each individual market.
The Travel Profile page displays information related to the traveler profile, including demographic data and loyalty program information. Users can filter by pixel group and view data related to hotel and flight activity.
Media Trip Planning contains three components and their data can be changed by changing Advertiser, Date, Pixel groups
The Markets page allows users to view market data for top origin markets, top destinations, top alternate searched destinations, and top alternate booked destinations. Users can filter by pixel group and toggle between hotel and flight data. The page displays a map with spot circles that show the coordinate and location of the market, as well as the percentage of market share.
The Overlap & Unique page allows users to view data related to audience overlap and unique visitors across multiple media campaigns