Media Dashboard

ADARA Impact Dashboard delivers you all of the most important and insightful information from within Impact "at a glance". This is your starting page for everything Impact! Check out travel activity linked to your paid media activities, examine top traveler profiles and trip planning behaviors, zoom into key origin markets, and focus in on revenues generated!

The dashboard page includes multiple sections such as the header, sidebar, footer, and main content. The header section contains a dropdown menu that displays the currently selected advertiser, which users can switch between. Additionally, there is a button that displays the current date, and when clicked, a popup appears to allow users to select a new date or choose a custom date range (which we will cover later in-depth).

The sidebar section allows users to navigate between different pages and parts of the Impact project. This enables users to quickly access different components, such as reports, analytics, and other key features. The footer section displays the copyright of Adara.

The main content section of the dashboard page is where users can find various components and insights about the performance of Adara company. It includes the following:

Hotel Revenue Generated:

Hotel Revenue Generated shows the revenue generated by hotel bookings attributed to impressions served in the selected time period

Hotel Revenue Generated

Top Origin Markets

Trip Planning Window

This Insight shows you how travelers search and book for your market.

First Search to Book is the number of days between the initial search and the booking.

Book to Arrival is the number of days from the booking until traveling to the market.

How can this be useful?

This report helps you understand how travelers plan their journey and your role with respect to education, inspiration, and providing important details for their trip.

How far in advance do travelers start searching?

If you add the "First Search to Book" and "Book to Arrival" together, you know the duration from this initial search until when they arrive. You likely need to be in-market with your advertising at least this far in advance, if not considerably farther.

Key Profile Insights

Key Profile Insights helps you understand travelers to your market. The breakdown of solo, couple and group travelers is based on hotel data where we can see how many travelers are on a single itinerary. Length of Stay is based on flight data so you can see how long travelers are staying in your destination regardless of the switching hotels. Average Daily Rate is again based on what they are spending per night to stay within your destination.

Key Profile Insights

Marketing Activity

Marketing Activity gives you a view of the overall marketing for an individual destination/advertiser. In addition to standard metrics such as impressions, clicks and website visits, it also helps you connect ad exposure to website visits and bookings. For the selected time period, you can quickly see how many of your website visitors saw an ad prior to visiting your site based on your defined attribution window. You can also tell how many travelers that saw both your ad and visited your website made a booking.

Marketing Activity

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