The Attribution Grouping
Every activity, no matter the method of tracking and onboarding allows the action of “grouping”. This fundamental function allows any advertiser to measure the impact of their activity at any level that they would either like to test or are used to.
Scenario Example
If you are running a multi-channel strategy across two different platforms, you are essentially running the same campaign with same creatives on different entities. The question then is how do you measure the aggregated impact of each platform, but also how do you measure the difference in the impact of the two platforms? This is where attribution groupings come into play.
Setup
- Platform A runs campaign X. The Advertiser places trackers onto the creatives in that campaign and names then pixel Y and pixel Z
- Platform B also runs campaign X, but instead of placing the same trackers, because they want to see the difference in the campaign impact, they create new pixels: Pixel YY and Pixel ZZ
Execution
- With the above setup, the advertiser now has four pixels being tracked and recorded within Impact.
- To ensure that they can measure the aggregated impact of the multi-channel strategy they create a pixel group called Campaign X and include Pixel X, Pixel Y, Pixel XX and Pixel YY.
- To ensure they can measure the difference in the impact between the two platforms they create an additional two attribution groups: Campaign X Platform A and Campaign X Platform B.
There are endless possibilities with the attribution groupings to ensure as much flexibility in reporting as possible.
**For more details on the feature and how to use it please read this document