Site Origin Breakdown

This report helps you understand how travel activity and behavior of travelers who have been on your website vary by point of origin.

For Origins within the United States, the report allows examination by State, then by DMA, and then by city. Within Canada, by Province and City. For all other countries, you will see a list of cities.

- Air origin is determined using the airport code of the originating flight (ignores any connections).

- Hotel origin is based on the location of the traveler while performing their search or booking. For the US, the DMA-level is shown, while internationally the city-level is shown.

On the right hand side, you can toggle back and forth between Total Activity Metrics and Traveler Behavioral Averages.

You can also switch between Air travel analysis and Hotel activity analysis.

Filters and Options

• Website Pixels dropdown for selecting specific website pixel
• Data Type - toggle between Observed and Enriched

• Toggle between Hotel data and Flight data
• Search by location name
• Switch between All markets / country / state / city

Origin Breakdown table

Items in the Origin Markets columns are clickable