Travel Schemas

Travel Signals

adara_travel_signals is a data set of audiences and scores created by using search, purchase, and loyalty data collected directly from the world’s top travel brands. Demographic and other behavioral datasets are added as inputs to profiles attached to the ADARA ID Graph to create datasets of travel intent audiences.

Signal	Data Type	Description
user_id	string	Pseudonymous id for a profile. Matched to the identifier type that best matches the requirements of the customer.
inmarket_traveler	boolean	People who have are actively searching travel itineraries in the future
business_traveler	boolean	People who travel travel for business purposes
leisure_traveler	boolean	People who travel travel for vacation
luxury_traveler	boolean	People who typically stay at high end accommodations and fly business or first class
family_traveler	boolean	People who typically travel with children
tvs_score	integer	Traveler Value Score. Metric that represents a traveler's future spend potential where a higher score means greater anticipated spend. Range from 1-800.
advance_planning_score	integer	Score indicates how far ahead a traveler plans their trips. Travelers with high scores plan out their trips significantly in advance, while travelers with low scores are last-minute bookers.
departure_1_30	boolean	People who are traveling in the next 30 days
departure_31_90	boolean	People who are traveling in the next 31 - 90 days

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