FAQ
ADARA subdivides the following Frequently Asked Questions (FAQ) by topic:
Education
What is an ADARA Privacy Token SDK?
The ADARA Privacy Token SDK provides different options to onboard data on to the ADARA consortium to enable your use cases with ADARA. This Privacy Token SDK consists of the Web SDK and the Data API.
What identity data does the ADARA Privacy Token SDK collect to consolidate the ID Graph?
The ADARA Privacy Token SDK collects any identity elements, such as Email, Phone Number, First Name, Last Name, Zip Code, Address, City, State, Country, Mobile ID, Loyalty ID, Confirmation Number, Date of Birth, or other Personal Identifiable Information (PII).
Why do data providers need to share identity elements with ADARA?
Third-party cookie deprecation breaks the process data providers used to aggregate data on users across multiple sessions on multiple sites. Using identity data enables ADARA to create unique IDs of users and stitch together persistent profiles. Associating and aggregating data with those profiles can guide data providers business decisions.
Do I always need to send identity elements in all JavaScript SDK API calls?
Identity elements are not required in every payload, and ADARA recommends a best practice of sending identity data elements whenever possible to maximize the benefit of the ID Graph.
Privacy
How long will you use a user's email shared by us?
ADARA keeps the data until 13 months after the last data pass.
When is the hashed email going to be erased by ADARA?
ADARA erases data in two cases:
- SAR (subject access request) and/or offline opt-out
- Data provider discontinues the relationship
Where is the data stored at ADARA?
ADARA is a cloud native platform and data is stored locally where data is collected.
What certification and frameworks does ADARA use?
ADARA complies with the Interactive Advertising Bureau (IAB) Transparency & Consent Framework and EU-U.S. Privacy Shield Framework.
We have completed SOC2 certification early 2025.