1. Identity Verification

Overview

For companies across the digital economy, surging digital adoption represents an unprecedented opportunity to disrupt industries, acquire more customers, capture more revenue, and differentiate from competitors.

At ADARA, we know that for companies to capitalize on this opportunity, they must utilize a global digital identity network to fuel profitable customer acquisition from audience targeting and website personalization to identity verification. As enterprises grow their online presence, they must establish a keen understanding of the identity behind any given transaction to protect their customers and the enterprise from costly fraud and cybercrime.

The ADARA Identity Verification (IDV) scores offer a framework, powered by the over 1 billion identities sourced from the global ADARA Data Consortiums, to help you determine the legitimacy of the digital identity behind any given transaction. At a real-time speed and response of 40ms for every transaction with no limit, you can fit this framework smoothly into your customer workflow and build decision trees based on the response. These decision trees can range from whether you would like to continue providing the service to the bad actors, the quality of the service you would like to continue offering, all the way to accumulating their identities into an audience to negatively target in your marketing efforts.

basic visual of ADARA IDV

ADARA’s identity verification framework responds with two independent signals helping you understand the given identity:

Trust Score evaluates whether a person can be trusted or whether they demonstrate risky/negative behaviors.
Confidence Score measures both the quality or health of an identity, as well as its proximity to or availability for digital transactions.

The IDV scores can provide critical real-time identity intelligence for numerous purposes, including:

For more information or consultation, please reach out to your account manager.

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