v3.0
Data Service
4. Active API Dynamic Signals
The following table itemizes the dynamic signals that ADARA caches to make them available to the ADARA API. These signals do not include custom signals for brands, markets, etc.
Each row lists:
- Signal Name
- Signal Code Equivalent
- Type
- Range.
| Signal Name /Definition | Signal Code | Type | Range |
|---|---|---|---|
| Trust Score: measures the risk profile of an identity based on historical patterns of digital behavior including IP and session consistency, as well as confirmed transaction data. | UUS_TRS_1 | float | 1-100 |
| Confidence Score: measures how prevalent an identity us across ADARA’s data ecosystem__through actual observation of activity, recency, and availability across digital interactions and transactions. | UUS_PV_2 | float | 1-100 |
| Traveler Value Score (TVS): assesses a customer’s potential value as a traveler, based upon past travel bookings, and measures for travel frequency, total travel spend, loyalty status and much more seen across the ADARA consortium. | UUS_TVS_1 | float | 100-800 |
| Max Traveler Value Score: a composite of the maximum TVS score for a digital identity over the past 90 days. | UUS_MTVS_1 | float | 1-100 |
| Any Travel Intent: evaluates the likelihood of someone travelling anywhere in the world in the near future. | UUS_VPAY_1 | float | 1-100 |
| Total US Travel Intent: evaluates the likelihood of someone travelling in the US in the near future. | UUS_VPUS_1 | float | 1-100 |
| Trip Browsing Index - a composite index of the breadth and amount of browsing a user engages in prior to booking (does a user browse more options or less options than the average shopper wen showing intent for a trip purchase?). | UUS_TBI_1 | float | 1-100 |
| Hotel Consideration Breadth - Searchers: evaluates how much someone considers multiple brands or tends to book with a single provider of accommodations when making a hotel purchase for any given trip. | HUS_CBS_1 | float | 1-100 |
| Experience Value Score (EVS): assesses a customer’s potential value based on their dining, concert, arts and leisure behaviors (how driven by experiences the consumer is to deliver specific programs or personalize to their level of engagement with the experience economy?). | UUS_EXPS_1 | float | 1-100 |
| Home Purchase Intent: evaluates the likelihood of someone purchasing a new home in the next 3 months, 3-6 months, or 6-12 months. | UUS_HPI_1 | string | 4 options:
|
| Refinance Intent: assesses how likely homeowners are to refinance their home in the near future. | UUS_REF_1 | float | 1-100 |
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