Private Consortium
The Adara Private Consortium is a comprehensive first-party data onboarding, identity enrichment, audience segmentation and marketing measurement product that embeds data ethics and protection against data leakage, redistribution, and misuse at every step of the way.
Powered by Adara’s proprietary identity service that can adapt to any first-party data needs, it treats different identifiers with agnosticity and links relationships through commonalities and metadata to build a truly privacy-safe, de-duplicated first-party identity map for downstream applications:
- Build your own private consortium for data sharing
- Future-proof your data and data strategy beyond the third-party cookie world
- Diversify your data assets to avoid dependencies on any single identifiers
- Activate and measure your data in a multi- and omni-platform approach
- Enrich identifiers with Adara’s Travel Consortium data points
Adara believes that the future of tech in the data and media industries is in ethical data practises and transparency. For over a decade, some of the largest brands have trusted Adara with their data and now that framework is available for replication within existing and new environments:
- Adara Privacy SDK - Simply onboard your first-party data in real-time and batch form via JavaScript, API, S3, GCS Bucket or SFTP. More info available here.
- Adara Privacy Token - Your customers’ PII will automatically get tokenized and decentralized. You may add a salting value to ensure added encryption. More info available here.
- Adara Data Rights Management (DRM) - Attach governance to your data at the onboarding stage to ensure oversight on the state, approved use and lifetime of your data.
- Adara Identity Services - Link, Enrich, Analyze and Activate your data with an ethical data-handling approach via the Privacy Token and your private ID Graph.
- Adara Consortium - Define and manage your own, dedicated data warehouse architecture for independent analyses and applications.
- Adara Cortex - Manage a single workflow from onboarding to segmentation to activation to your media platforms, facilitation multi-platform strategies. More information available here.
- Adara Impact - Measure and attribute your media activations in near real-time and a cookieless environment to optimize your future marketing. More information will soon be available here.