Log File Measurement

The Measurement Consortium is Adara’s solution to Brands and DMOs being able to measure the attribution of their campaigns without implementing pixels and in some cases in completely cookieless environments.

While traditional attribution measurement requires the advertiser to first pixelate/tag their creatives before a campaign start date, the measurement consortium does not require this, but instead needs an input directly from the DSP in form of an impression log (also known as exposure log and media log). Such logs are readily available with most media platforms and the data is commonly regarded as second-party data.

As a customer of the Adara Measurement Consortium, you will have a space to deliver your impression logs (your data warehouse) so that they can be automatically processed and linked to Adara’s vast Public Data Consortium of over 22 billion transactions and over 1 billion identities.