Adara Impact
Adara Impact Overview
Adara Impact is a media and site data measurement application that enables destination marketers to analyze and optimize their marketing strategy using confirmed travel transaction data. Due to the nature of the DMO space, there is limited to no view over the conversions generated through their digital media, so Adara Impact fills this gap by accessing the Adara Travel Consortium of over 1.2B unique travelers globally, generating billions of travel events annually. On either side, the data is handled with the highest standard in data ethics; ensuring data privacy, honoring consent regulations and abiding to the data governance set by its data partners through the Adara Data Right Management framework.
Adara Impact offers a view into marketing channels and customers’ travel behaviors that is not generally available to destination marketers:
- Understanding the true reach and impact of your media campaigns and website.
- Identifying the drivers of higher booking rates and destination visitation.
- Uncovering data points on competitive/alternate destinations.
- Uncovering data points on different origin markets.
- Building a profile of the most valuable type of visitor to book travel.
- Identifying more travel attributes that help understand the travelers: search patterns, booking patterns, departure timelines, hotel and flight spend, average length of stay and much more.
Browse the Documentation
Browse the documentation Table of Contents on the left, search the document by keyword above, or see https://login.adara.com/ for more information.