Table Provisioning

At the time of provisioning the Consortium, there are a number of standard tables that are made available. The tables or "Datasets" (as referred to in GCP) are separated by source and/or function for a more intuitive interaction.

Datasets

• Data Onboarding Tables:

  • 1PA Ingest - Data directly onboarded from the source within the first-party context and with first-party identifiers. Onboarded via the Data API, SFTP or Batch.
  • 3PA Ingest - Data onboarded from a third-party source (i.e. DV360). Data is onboarded within the first-party context, but may or may not have first-party identifiers. Onboarded via the Data API, SFTP or Batch.
  • Web Data - Data onboarded directly from your website.

• Impact Tables (for Destination Marketing Organization's only):

  • Account
  • Log
  • Media Impact
  • Site Impact
  • Full Schema is available here

• ID Mapping:

  • Identity Mapping Table - Your id mapping table that allows you to join any data source via the Adara Privacy Token.

• Enrichment

  • Adara Signals - Signals and scores provided to you by Adara.
  • Adara Reports - Standard or custom reports provided to you by Adara.