Tiers

Discretionary Spending Tiers

Discretionary Spend Tier indicates an identity's spending ability/tier for disposable income or other discretionary funds that can be spent on experiences, dinning, travel, and real estate/finance. There are four ranked tiers, with Tier 4 containing the highest discretionary spenders.

• Tier 4 contains real estate investors with more than 5 properties, homeowners with a home value above a million doors or home equity above $500K, cash homebuyers, premium experience seekers, elite air or hotel loyalty memberships, and/or those who booked rooms at luxury hotels or bought business/first class airline tickets.
• Tier 3 contains real estate investors with 2-4 properties, mid-tier air or hotel loyalty memberships, and/or those who bought premium cabin class airline tickets.
• Tier 2 contains homeowners with home value $500k-1 million or home equity $250-500k, homeowners with paid mortgages, homeowners with a recent remodel or home construction/improvement project, and/or basic air or hotel loyalty memberships.
• Tier 1 contains homeowners with home equity $50k-250k

Home Value Tiers

Home Value shows the value of an identity's most recently purchased home or investment property. There are three tiers of valuation: $500K-$1M, $1M-$3M, and $3M+.

Note: For tier inclusion here, an identity might be recorded to own: a single property in a given home value tier; multiple properties, one of which is in that tier; or multiple properties, of which the most recent transaction fits that tier.

Home Equity Tiers Financial

Home Equity shows the equity of the most recently purchased home or investment property. There are multiple tiers of valuation: $25K-$50K , $50K-$100K, $100K-$250K, $250K-$500K, $500K-$1M, and $1M+.

Note: For tier inclusion here, an identity might be recorded to own a single property in a given home equity tier or multiple properties, of which the most recent transaction fits that tier. The identity might also belong to a real estate investor with multiple properties in multiple home equity tiers, including this particular tier of valuation.

Wealth Tiers

Wealth Tiers indicate a range of affluence based on home value, home equity, or other property-related data. ADARA recognizes four wealth tiers, with Tier 1 indicating lowest affluence and Tier 4 indicating highest affluence.

• Tier 4 identities are real estate investors or have home values greater than $3,000,000. or home equity greater than $1,000,000.
• Tier 3 identities are cash homebuyers, have any recent property-relayed permit, or have home values between $1,000,000 and $3,000,000.or home equity between $500,000 and $1,000,000.
• Tier 2 identities have paid off their mortgage or have home values between $500,000 and $1,000,000.or home equity between $250,000 and $500,000.
• Tier 1 identities have property data but are not otherwise include in Tiers 4, 3, or 2.