Data Use Case & Privacy

Data Use Case

Adara uses exposure logs for the sole purpose of aggregated campaign attribution reporting. The raw exposure data is used to generate aggregated attribution metrics which are displayed in our measurement web application’s dashboards. Unaggregated data is never exposed to end users, and raw data is discarded and purged from Adara’s systems after 30 - 180 day in line with vendor and IAB requirements.

Adara’s Privacy Policy

We follow industry standards for information security and privacy. Our privacy policy is available at: https://adara.com/privacy-promise/. For additional questions regarding privacy, security, or other compliance issues our Data Partnership team can provide detailed information.