Privacy Server SDK
Welcome to the ADARA Privacy Token Server SDK.
Overview
The ADARA Privacy SDK provides a privacy-first approach toward data tokenization of personally identifiable information (PII). Using this SDK allows you to tokenize your data completely behind your own firewall. You can use the SDK's strategy for producing common tokens to collaborate with other data partners about shared identities without ever having to reveal or share PII.
In combination with the ADARA Privacy Token Server SDK, the ADARA Privacy Token allows you to functionally replace existing third-party cookies. You can collect, share, match, and link data identities with ADARA’s billion-plus linked identities through ADARA Consortiums. You control how, when, and where your data is shared with ADARA Data Rights Management. You can also use the ADARA Privacy Token Server SDK separate of ADARA to share and link data identities on a privacy-first basis with your own data partners.
The ADARA Privacy Token Server SDK introduces a handful of new terms; for more details, see Introduction.
- ADARA Consortiums are a means of amassing streams of data on a privacy-first basis. ADARA Consortiums allow you to collect data and link it to your partners as well as ADARA’s own billion-plus linked identities.
- ADARA Data Rights Management (DRM) is the foundational system governing your data to comply with the ADARA Privacy Promise, so data usage will be fully permissioned and privacy compliant.
- The ADARA Privacy Token Server SDK is the end-to-end framework for collecting and processing of data securely without third-party cookies. The ADARA Privacy Token Server SDK tokenizes data prior to transport so that it is secure both in transit and upon arrival.
- ADARA Privacy Tokens are unique obfuscated values used to represent more sensitive values, such as Personal Identifying Information (PII). These hashed tokens are essentially the physical replacement for existing third-party cookies that allow privacy-safe, secure data sharing.
Privacy Token Server SDK Index
The ADARA Privacy Token Server SDK provides different options to onboard data on to the ADARA consortium to enable your use cases with ADARA.