Google Tag Management Quickstart

The examples in this section apply specifically to Google Tag Manager (GTM). The ADARA Privacy Token SDK can be similarly implemented in any TMS solution such as Tealium, Adobe Launch, Signal, Ensighten, TagCommander, etc.

Create a Custom Tag

In Google Tag Manager (GTM), use the following six steps to create a New Tag.

1. Choose New Tag.
2. In Tag Configuration, choose Custom HTML Tag for Tag Type.
3. Add the JavaScript code snippet in the HTML textbox.
4. Select the Firing Triggers for the tag. Our general recommendation is to fire on all page views, but the above example tag would likely be triggered by a “form submission” trigger.
5. Save the new tag by submitting your changes in GTM.
6. Publish the tag when you are ready to deploy it.

Examples

There are built-in variables and user-defined variables in Google Tag Manager. Here is an example of user-defined variables:

GTM: page shows user defined variables that map to the data layer

Here is an example of the code snippet. This would be typical of a form submission for registration or sign-up. Note that the variables for email and zip code are passed through the identity method. Please contact the Adara Technical Consultant team at tc-global@adara.com for the possible values to pass to this method.

xxxxxxxxxx

<script>

  window.adara = window.adara ||

  function () {

    (window.adara.q = window.adara.q || []).push(arguments);

  };

  adara('init', 'REPLACE_API_KEY', 'REPLACE_DP_ID');

    //set init method with API Key

  adara('identity', { 'email':{{email}},

                      'zip_code':{{zip}}

  });

    //set identity elements

  adara('send', { 'referrer':{{referrer}},

                  'city':{{city}},

                  'state':{{state}},

                  'country':{{country}}

  });

    //transmit data to ADARA for referrer, city, state, country  

</script>

<script async src="https://js.adara.com/index.js">

    //calls ADARA JS file.

</script>

Here is an example of that same code snippet in GTM:

GTM: Tag Configuration window with example code

GTM: Trigger window with example selections