2. Dynamic Signals
Overview
Whether you are interested in scaling your customer base, customized website experiences or market share conquest, the largest hurdle is not the execution, but rather the data, the setup, and the strategy. Your customer base is ever-evolving: some customers reach the limit of your offering and want more while others just need one specific service. Some customers are in-market, while others have just completed a travel event. How do you differentiate? More importantly, how do you know to whom you are catering and how can you respond in real-time?
ADARA’s Dynamic Signals offers a scoring framework, powered by the over 1 billion identities sourced from ADARA’s global data consortiums (find out more here), to help you create tailored experiences through your marketing efforts, your website, and more. At a real-time speed and response of 40ms for every transaction with no limit, you can fit this framework smoothly into your customer workflow and build decision trees based on the response.
Scores
ADARA offers a range of scores created from data from hundreds of data partners in our consortium, including companies in travel, real estate, finance, and more.
- Traveler Value Score (TVS)
- Max Traveler Value Score
- Any Travel Intent Score
- Total US Travel Intent Score
- Trip Browsing Index Score
- Hotel Consideration Breadth
- Experience Value Score (EVS)
- Home Purchase Intent Score
- Refinance Intent Score
Use Cases
Dynamic Signals scores can provide critical identity intelligence for numerous purposes, including: