Cortex Audience Descriptions

Cortex Catalog displays audience cards with information that is specific to each audience. In most cases, the audience name headline or audience description are self explanatory, but with limits on name and description lengths, ADARA provides further details and discussion:

• Scores
• Tiers

Cortex Catalog presents this information in an audience card.

Cortex Catalog - Audience Detail for an audience

• The headline at the top of the card identifies the name of the audience. If this headline is truncated in length, hover over it for two seconds to view the full-length name.
• The center panel displays a carousel that alternately displays a brief description of the audience over the number of unique records in that audience or any tags that Cortex Catalog associates with this audience.