SUPPORTING CONCEPTS

This Supporting Concepts section discusses best practices for ADARA Cortex Search and a description of the ideal setup. Please read through this section; while some of this may already be familiar, we want to make sure that you can get the most from Cortex Search.

• A1. Google Ads Integration
• A2. Signals
• A3. Lift Analysis
• A4. Bid Modifiers
• A5. Data Onboarding
• A6. Case Studies